Learn what in-banner video advertising is, its formats, sizes, benefits, and best practices to boost engagement, CTR, and campaign performance.

Learn how banner advertising works in programmatic, explore standard ad sizes and high-performing formats, and discover practical tips to build effective banner campaigns that drive engagement and results.

Learn how to expand reach in 2026 without overspending. Practical strategies for incremental reach, frequency control, CTV, contextual targeting, and smarter measurement

A reflection on programmatic advertising in 2025, exploring three key lessons on transparency, attention-based efficiency, and partnership-driven performance

The Open Web is back. Explore how the mobile web evolved into a faster, more transparent, and more cost effective channel for advertisers in a privacy first world.

Discover the top AdTech trends that will shape 2026. From life after cookies and explainable AI to cleaner supply paths, creative CTV, and interactive ad experiences, explore how the industry is shifting toward clarity, relevance, and measurable creativity. See how brands can prepare for a year of real transformation.

Discover how Intenze blends data, creativity, and transparency to build programmatic campaigns that feel human, perform better, and deliver real long-term impact.

Explore why transparency is essential in programmatic advertising and how Intenze ensures clear data, fair value, and fraud-free ad delivery.

Programmatic CTV Marketplaces: How Programmatic CTV Unlocks Transparency

Here are her three biggest takeaways from Cannes 2025

How can you protect your budget from ad fraud

Retail media is no longer just a retail trend

The art of negotiating deals that benefit both clients and partners

Tips that help to navigate the challenges and unlock the full potential of advertising